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For God’s Sake: Church is not a business

“What you win them with,” a seasoned pastor once advised, “is what you win them to. If it is hotdogs, clowns and balloons, you will have to keep the grill going and the clowns on retainer, because the moment you stop, people will leave.” By God’s grace, the church I was serving at the time was growing rapidly, and we who were on the pastoral staff had a healthy sense of inadequacy, so we sought the counsel of pastors of larger churches. That seasoned pastor was not at all suggesting that we hire clowns and start grilling hotdogs, his was a word of caution. Years later, I learned that his advice was not original, but a piece of wisdom shared by discerning pastors.

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