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Santa Rosa health department celebrates National Breastfeeding Month

"It takes a strong commitment to successfully breastfeed,” Elisabeth Jordan, an International Board Certified Lactation Consultant, said. “That’s really half the battle. The other half is having a strong support system." []

MILTON — The Florida Department of Health in Santa Rosa is celebrating National Breastfeeding Month this August. This year's theme—Charting the Course Together—focuses on using data and measurement to build and reinforce the connections between breastfeeding and a broad spectrum of other health topics and initiatives.

The department is working to promote breastfeeding as a vital health activity, and encourages breastfeeding-friendly hospitals, child care facilities, work places and communities.

How to feed a new baby is one of the first important decisions a family has to make, and most women who choose to breastfeed have a specific goal in mind.

According to the health department, research shows:

•       Breastfed infants have a reduced risk of infections, asthma, obesity and Sudden Infant Death Syndrome compared with formula-fed infants.

•       Mothers who breastfeed have a reduced risk of breast cancer, ovarian cancer and postpartum depression compared to mothers who don't breastfeed.

•       Approximately $13 billion would be saved per year if 90 percent of U.S. infants were breastfed exclusively for six months.

To reach the goal of exclusive breastfeeding for at least six months, mothers need supportive work policies, infant and child-care at or near the workplace, and private facilities for expressing and storing breast milk, according to the health department.

It takes time and practice to learn how to breastfeed, both for mother and baby, and to establish a good milk supply.

Healthiest Weight Florida within the Bureau of Chronic Disease Prevention, in partnership with the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), Healthy Start, and the Florida Child Care Food Program, has a variety of tools available for mothers and families, as well as employers, childcare facilities, and hospitals and health care professionals. Visit for more information.

As part of the department’s Healthiest Weight Florida initiative, the Baby Steps to Baby Friendly project focuses on increasing breastfeeding initiation and duration among Florida women. Baby Steps to Baby Friendly supports hospitals wishing to improve and enhance maternity care practices related to breastfeeding, including achieving the 10 Steps to Successful Breastfeeding, developed by the World Health Organization.

The department is currently partnered with 57 hospitals across the state, and 13 hospitals have already earned their Baby Friendly designation, with more expected this year.

Visit to learn more about Baby Steps to Baby Friendly.

The Florida Department of Health in Santa Rosa County WIC program offers resources and staff to help breastfeeding mothers. Elisabeth Jordan is an International Board Certified Lactation Consultant with experience and specialized knowledge in breastfeeding to assist clients. She is available day or night, seven days a week to answer questions and offer support to mothers who have made the decision to breastfeed.

"It takes a strong commitment to successfully breastfeed,” Jordan said. “That’s really half the battle. The other half is having a strong support system. It’s becoming more apparent that it truly does take a village for mothers to be successful, but it’s worth every effort when examining the positive health outcomes for all.”

DOH-Santa Rosa is also adding a Breastfeeding Peer Counselor to its WIC program. The department chooses peer counselors from the same socioeconomic-ethnic groups as WIC clients and has successfully breastfed their own babies. Breastfeeding peer counselors provide mother-to-mother basic breastfeeding education and support to pregnant and breastfeeding moms.

The DOH-Santa Rosa WIC program also offers breastfeeding classes. Mothers do not have to participate in the program to take advantage of the information and support the classes provide. Classes take place every Thursday and times vary to meet participants’ needs. Women who would like to attend a class, or who are just looking for information and support, can contact Jordan directly at 313-4035.

“Breastfeeding is a unique experience only a mother can give to her baby,” Jordan said, “and my hope is that mothers will take comfort in knowing our WIC team is here to support them on their journey.”

Call 1-800-342-3556 or visit for more information about the Florida WIC program. Visit, or to learn more about National Breastfeeding Month and the benefits of breastfeeding.

This article originally appeared on Santa Rosa Press Gazette: Santa Rosa health department celebrates National Breastfeeding Month

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