“Florida can’t be beat,” said Governor Ron DeSantis. “I’m proud of this new record set for the state. Everyone loves the free state of Florida.”
“The numbers speak for themselves: Florida’s tourism industry is unmatched. Thanks to the Governor’s leadership, our state has surpassed expectations year after year,” said Dana Young, President and CEO of VISIT FLORIDA. “These incredible achievements reflect the dedication of our tourism partners and the unwavering appeal of Florida as the top destination in the world.”
Highlights from 2023 data include:
- Florida’s tourism industry generated $127.7 billion in economic impact in 2023, a 5% increase over 2022.
- Domestic visitors to Florida spent $116.1 billion, while international visitors contributed $14.9 billion, providing a $131 billion out-of-state spending stimulus to Florida’s economy.
- For every dollar spent by a visitor, the Florida economy retained 97 cents, with 58 cents supporting worker salaries and 13 cents collected as state and local taxes.
- Tourism contributed $36.9 billion in local, state, and federal taxes last year.
- Visitors spent an average of $359 million per day in Florida.
- Tourism was responsible for 9.5% of jobs in Florida, with the industry supporting 2.1 million jobs and providing $76.4 billion in wages and salaries to workers across the state.
- In 2023, tourism supported around one in every seven private sector jobs.
- Tourism activity resulted in $1,910 in tax savings per household in Florida.
