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Santa Rosa Outfitters: A Family-Owned Business Serving the Outdoor Community

Since opening its doors in March 2026, Santa Rosa Outfitters has quickly established itself as a destination for hunters, shooters, archers, and outdoor enthusiasts throughout Santa Rosa County and the surrounding Gulf Coast region. Conveniently located at 5851 Highway 90 in Milton, the family-owned business is committed to providing quality products, knowledgeable service, and a welcoming atmosphere for every customer.

Santa Rosa Outfitters is owned by Amanda Montgomery, whose vision was to create a store where customers could find trusted outdoor products while receiving the kind of personal service that has become increasingly rare in today’s retail environment. The day-to-day operations are managed by her son, Aidan Montgomery, whose passion for the outdoors and commitment to customer satisfaction have helped shape the store’s growing reputation.

Whether customers are preparing for deer season, gearing up for turkey hunting, planning a fishing trip, heading to the shooting range, or getting ready for archery season, Santa Rosa Outfitters offers a carefully selected inventory designed to meet the needs of sportsmen and women of all experience levels. The store features firearms, ammunition, optics, suppressors, hunting gear, fishing supplies, archery equipment, apparel, and accessories from many of the industry’s most respected manufacturers.

In addition to its selection of archery gear, Santa Rosa Outfitters also provides in-house bow service. The store has a bow technician on staff for repairs, tuning, and maintenance, helping archers keep their equipment in peak condition whether they are preparing for competition or the field.

What truly sets Santa Rosa Outfitters apart is its focus on building relationships. Rather than simply making sales, the staff takes time to answer questions, explain products, and help customers make informed decisions based on their individual needs. Whether someone is purchasing their first firearm, upgrading hunting equipment, fine-tuning a bow, or preparing for a weekend on the water, customers can expect honest advice and exceptional service.

As a locally owned business, Santa Rosa Outfitters is also committed to supporting the community it serves. The Montgomery family believes that strong businesses help build strong communities, and they appreciate the support they have received since opening earlier this year. That support has allowed the business to continue expanding its inventory while welcoming new customers from across Northwest Florida and South Alabama.

Located just minutes from Interstate 10, Santa Rosa Outfitters is easily accessible for residents throughout the region. Visitors will find a clean, organized showroom staffed by friendly people who share a genuine appreciation for the outdoor lifestyle.

Amanda and Aidan Montgomery invite everyone—from seasoned outdoorsmen to first-time hunters, anglers, archers, and recreational shooters—to stop by, browse the selection, and experience the difference a locally owned outfitter can provide.

 

Santa Rosa Outfitters

5851 Highway 90, Milton, FL

(850) 399-5938

Store Hours: Monday through Saturday, 9:00 a.m. to 5:00 p.m. Closed on Sunday.

 

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